Localist city guide app design

Client
Flatiron School student project
Year
2019
Location
London
Team
Solo

The project

Localist is basically your city travel guide. It’s like that local friend you have when you visit a city that shows you the hiddens spots and makes you experience the city like locals do.

As part of the UX/UI immersive course in Flatiron School, I had to design a travel app based on the some research takeaways and insights given. Based on that, I followed the user centred-design process to come up with design solutions for the app.

The challenge

After synthesising the research insight i found out that the problem statement was that millennial travellers need a way to curate and discover upcoming and non-touristic places to go because they want personalised experiences and explore the city like locals.

My Role

I was UX/UI Designer for the app. My job was running a domain research and competitive analysis during the first phase of the project. User interviews were given, so I synthesised them to detect trends and identify the user personas and the problems they were experiencing. After that, I came up with concept statement that I prototype in low and mid-fidelity first, and them applying the high fidelity. I also design the logo, came up with the naming, and the visual design on the app.